When given a choice between similar products, 75% of the population will choose whichever one provides them with information in their native language or preferred language. While your visitors can rely on web browser machine translation to translate your homepage and more (as we cover below), these don’t always offer a positive experience. To expand your reach and grow your business, you’ll need to consider members of your target audience that speak a different language than English, like Spanish, Portuguese, Chinese, or French. On average, it takes 52 languages to reach 99% of Internet users. Whether you’re looking for translation services for your website or simply browsing the Internet and looking for an easy way to translate web pages, you’ve come to the right place. There are two approaches you can take for web page translation: Engaging with a localization and translation platform like Smartling (hi!) or using built-in machine translation from web browsers. If you want to reach more than just one market (or you’re not a native speaker yourself), you’ll need to look into translation services for your website. The most common? English, Mandarin Chinese, Hindi, Spanish, and Arabic. There are over 7,000 languages spoken in the world today.
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